July 11, 2017
An homage to Haute Couture is the theme of this season. “For long, I have been using my designs
and my work to express my feelings, my dreams, and speak from my heart. This season, I decided to
just focus on the clothing itself,” says Guo Pei
The grand era of Haute Couture is not that far away from us yet it is getting increasingly strange to us
day after day. Guo Pei created 43 looks in the most sincere reverence to the remaining innocence of
that age. Industrialization and fast fashion drifted us away from the most beautiful crafts and that
elegant gorgeous era. The designs, stripped of exaggeration, with less affectation, combine the most
delicate process and the most classic lines for the purest beauty of the craft to honor the peak age of
Guo Pei used the most fashionable fabrics, privileged a classic line with delicate fabrics to enhance
the feminine silhouette. Metallic textural luster and varying colors bring visual enrichment. This season,
complex constructions and layering bring an illusional aspect yet emphasizing the freshness of the
Embroidery and beading combined with sophisticated craftsmanship are Guo Pei’s signature.
Three-dimensional embroideries combined with delicate ornaments enhance the rhythmical image
of the collection and also a vivid feminine charm.
For this collection, Guo Pei has been working hand in hand with Caroline Scheufele, Co-President and
Artistic Director of Chopard, in order to present their ideal vision of Couture and High Jewelry.
Since their first meeting in Paris in 2015, an immediate friendship was born. Their common artistic
taste as well as the pursuit of beauty and ultimate design and craftsmanship, led them to imagine a
In this synchronized design process, they successfully completed a blend of Chinese and Western
cultures and aesthetics as well as the perfect fusion between fashion and jewelry.
Guided by prolific creativity, a tireless quest for perfection and an aspiration towards the sublime,
Caroline Scheufele has given rise to a vast and opulent collection of High Jewellery themed around a
dreamy vision of Asia.
“Through a joint runway show with Guo Pei, an innovative and promising form of feminine solidarity
is expressed: women are never as strong as when they combine their talents” says Caroline Scheufele.