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Novelty Luxe Magazine > Blog  > Florence by Night

Florence by Night

From behind the lens on the rocky seaside of the Canary Islands, our goal was to portray the soul of this dreamy collection, to capture desire, to imagine the intangible of the five sense. 

The notion of 'envisioning the invisible' and a bride's desire to express her individuality in her daily life and through fashion on her wedding day, ushered in new approaches to gossamer tulles, fine laces and intricate embroidery.

"We were challenged to delve deeper into the world of scents and perfumery, rhythm and melody, to create the perfect fragrance and sound to life."

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